The invisible good –that you can’t be without
ACEEE argues in a new report that Energy Efficiency must be more visible and it is easy to agree. Energy Efficiency is in most policy debates discussed as the counterbalance to more supply but in reality it is more difficult. Energy Efficiency is often foregone because of its invisibility. Which is a pity since energy efficiency is the most profitable and least risky of all investments you can make as the ACEEE report shows (see figure below).
Energy efficiency must be recognised …
The importance of energy efficiency is recognised to a growing extent not the least by use of cost-curves (supply curves for measures) that McKinsey has rediscovered (originally used by Amory Lovins and Clark Gellings in the 80’s) and elaborated for countries and sectors all over the world. These graphs show that there are a lot of measures that have negative costs (!) i.e. that they make the user better-off financially if they are undertaken. And many of these measures are based on technologies for energy efficiency.




If you are Norwegian you would be inclined to say “yes” and you would also be able to show good technological evidence to support this stand-point. If you are not, you may be allowed the benefit of a doubt.  But mind you, such a doubt could be based on envy rather than facts! Because there are facts to support a very optimistic view. Let us take a brief look on the evidence! 
